Event Performance
Event Performance is a RUFUS Cloud feature that provides visibility into how athletes and spectators interact with your published events across the RUFUS Event App. It consolidates traffic, engagement, and interaction metrics, giving organizers a clear understanding of audience interest and behavior.
Event Performance data appears in multiple locations throughout RUFUS Cloud to give you the right insights at the right moment.
How Event Performance Works
RUFUS Cloud uses Google Analytics (GA) to collect and process page traffic and engagement data. This ensures:
Accurate and industry-standard measurement
Filtering of invalid or bot traffic
Reliable insight into real users
A scalable foundation for future, more advanced analytics
By leveraging GA, RUFUS Cloud will be able to offer deeper reporting and behavioral insights over time.
Where You Can See Event Performance
Event Performance is displayed throughout the platform in three key places:
1. Events List – Performance Summary (Last 30 Days)
At the top of the Events List, you’ll find a summary of overall engagement across all events you’ve published. This includes:
Page Views
Sessions
Visitors
Diploma Downloads
Messages Sent
This overview gives you an instant understanding of how your published events are performing collectively.
2. Event Cards – Per-Event Highlights
Each event card in the Events List includes a compact performance snapshot showing:
Page views
Sessions
Visitors
This helps you immediately compare engagement across events and identify which ones are attracting more attention.
3. Event Details – Event-Specific Metrics
When you open an event, the Event Details header displays the latest performance indicators for that specific event:
Page views
Sessions
Visitors
These metrics reflect activity on that event’s public page in the RUFUS Event App and update continuously.
This contextual placement helps organizers understand how specific updates (e.g., design changes, results publication, notifications) impact engagement.
Current Metrics Explained
Page Views
Total number of public page views from all visitors.
Sessions
A session represents a single visit period, which may include several page views.
Visitors
Unique readers of your event pages.
Diploma Downloads
How many participants downloaded diplomas during the current month (and comparison with last month).
Messages Sent
Number of race notifications delivered within the current month.
Why Event Performance Matters
Event Performance helps you:
Measure interest in upcoming events
Track how often participants are viewing schedules, info, and results
Evaluate the effectiveness of promotional efforts
Understand when and how people interact with your race content
Monitor engagement spikes when results or diplomas are published
Support planning for future events
Because these insights appear in multiple places, organizers always have a clear sense of event activity—whether browsing the event list, reviewing a single event, or planning updates.
Future Enhancements
Thanks to GA integration, RUFUS Cloud will introduce more advanced analytics over time, such as:
Audience geography
Device and platform breakdowns
Scroll and engagement depth
Navigation paths within event pages
Content-specific interaction analytics
These future upgrades will help organizers make more informed decisions and optimize how they present their events.
Summary
Event Performance is a cross-platform insight system that helps organizers understand real user activity on their event pages. Powered by Google Analytics and displayed throughout RUFUS Cloud, it enables you to track engagement trends, evaluate visibility, and optimize your event presentation—all with data available exactly where you need it.
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